Apple has been working on a book that highlights all of their accomplishments. It is on sale on their website. It is $199.999. It is absolutely stunning. Also watch the video with Jonny Ive. The book is in honor of Co founder Steve Jobs.
Yes we are already talking about the iPhone 8. And these are the expected features.
Over the past few months, Apple has removed security tethers from iPhone display models at some of its retail stores, including its Yorkdale location in Toronto, Canada and redesigned Regent Street store in London, England.
MacRumors has learned of at least two other stores in the United Kingdom where the security tethers, which activate audible alarms when disconnected, have been removed, and it appears likely the change will be phased in at other locations.
The courageous move effectively allows customers to walk into an Apple retail store, pick up an iPhone display model, and walk out with the device without paying, but Apple evidently feels the untethered experience is worth the risk.
As CNET explains, Apple wants customers to be able to hold an iPhone properly, try out cases, and even pocket the device:
Apple says “this is to allow people to hold them properly, try cases on them and even see how they feel in your pocket. It’s a bold move, especially given the lack of visible security in the building. We couldn’t spot a single CCTV camera, although any phone taken out of the store will set off an alarm. If not returned, the phones will also be rendered unusable.”
The customers who do attempt to steal iPhone display models, if not caught by security or CCTV cameras where installed, will walk away with unusable devices, as Apple will place them into Lost Mode remotely using Find My iPhone.
Apple continues to use security tethers on larger products such as MacBook and iPad display models.
Source (Mac Rumors)
On Apples online and retail stores… They discontinued the 3rd generation Apple TV and points customers to the new generation.
- 2 times faster then series 1.
- Water Proof up to 50 meters.
- Built in GPS
- Tracks Swim Strokes
- 25% brighter OLED display
- New nike sport model
- Ships with Watch OS 3
Apple FINALLY UNVEILED THE IPHONE 7 AND IPHONE 7 PLUS, AND AS YOU MAY HAVE NOTICED A LOT OF THE LEAKS ARE TRUE. MODELS ON THE INTERNET WERE ACCURATE THE ARTICLES YOU READ WERE RIGHT… SO IT IS A VERY FAMILIAR LOOKING IPHONE. BUT THERE WERE A FEW SURPRISES SO THIS IS EVERY THING YOU NEED TO KNOW ABOUT WHAT IS NEW AND DIFFERENT THIS YEAR.
THESE ARE THE 10 NEW FEATURES OF THE IPHONE 7.
JUMPING RIGHT INTO IT #1 Is THE New DESIGN. AND I HAVE AIR QUOTES around new BECAUSE THIS IS A VERY FAMILIAR LOOKING IPHONE TO THE 6 AND 6S. IT HAS THE SAME SHAPE… SAME dimensions… SAME FEEL IN THE HAND. BUT IS DOES HAVE SOME SUTTLE IMPROVEMENTS, LIKE THE ANTENA BANDS DONT GO ACROSS THE BACK ANYMORE THEY ARE ONLY ON THE TOP AND BOTTOM OF THE DEVICE. AND THERE IS A NEW SET OF COLORS… YOU ARE FAMILIAR WITH THE GOLD, ROSE GOLD, AND SILVER. GONE WITH SPACE GREY AND REPLACED WITH… WAIT FOR IT… JUST BLACK… AND THIS NEW BLACK IS A MATTe BLACK FINISH. THE OTHER NEW FINISH IS JET BLACK. THIS IS A PIANO SUPER GLOSSY FINISH THAT LOOKS SUPER GREAT… UNTIL YOU TOUCH IT. IT IS VERY SUSCEPTIBLE TO FINGERPRINTS AND MICRO ABRASIONS AS APPLE SAYS IN FINE PRINT ON THEIR WEBSITE. So although it is beautiful, i think i will be sticking with that matte black…
Now to #2 and that is the home button. the new home button is very similar to the 2015 mac book and MacBook pro. it is force touch. it senses force and will do different functions. it is a solid state button so it doesn’t actually click any more but it feels like you are actually clicking it. it has a taptic engine that gives haptic feedback. if you haven’t used the new MacBooks and know what it feels like… it is pretty cool. so new home button… that allows for different functions deepening on the app.
so this bring us to #3 and the iphone 7 and 7plus are now officially water and dust resistant. now i might argue that the iphone 6s and 6s plus were water resistant but now its official… it can be under 1 meter of water for 30 minutes and possibly longer. so you can totally use it in the rain or take a shower with it.
Okay #4 and that is the new camera… or cameras on the back. the new iPhones have a 12 megapixel isight camera with an f1.8 aperture, optical image stabilization on both models. and a couple of new things like the quad led flash, and the new image processing chip that process 1 billion things about the photo you are taking in .25 milliseconds, and also raw image capture witch is totally awesome. there is also a new 7 megapixel front facing camera that actually looks a lot better than the 5 megapixel censor on the 6s and 6s plus. so if you are into selfies it is a real upgrade in that department. so thats is great and everything but the real upgrade is on the 7 plus model. this has two camera sensors with two different lenses in front of each. on the right is the same 28 mm lens found on the smaller phone…and on the left is a new 56 mm lens so twice that focal difference than the normal one with the same resolution. so it is better for portraits and subjects that are father away. and in the camera app there is a new button to switch between both lenses. so 1x zoom for the normal lens and 2x zoom for the telephoto lens. and then there is even a slider sort of wheel that will allow you to go to 10 x zoom, and still keep a great resolution. and later in the year we are expecting a software update to allow the camera to focus on the face of someone and blur out the back round just like on a DSLR. but the difference is that it will give you a real time look at that affect which high end cameras cant event do.
So this brings us to #5 and that is the display. and the iphone 7 display is mostly the same as before but it apparently up to 25% brighter and has a wider color gamut so colors will “Pop” a little more. but probably not quite like an OLED display.
#6 is the stereo speakers. so the bottom of the phone has two speaker grills and the top has none… so were is the other speakers. well it is actually on the ear piece where you listen to people talk on the phone. so a lot better audio built in.
#7 lighting ear pods. every iPhone 7 and 7plus will ship with these lighting ear pods because there is not headphone jack in the new iPhone. so apple will be joining Motorola and shipping every phone with an adapter for those older ear buds you may or probably have. and if you want more or loose the one it comes with apple sells one for only 9 dollars. with is good because you will probably loose it.
And speaking of things you may loose that brings us to #8 of apples introduction to optional wireless air pods. These will be 160 dollars. They do look strange but the tech inside is awesome. They are built with a new apple designed w1 chip with allows for them to connect right out if the case they come in… without pairing like a normal bluetooth connection. when you open the case they are in… it will automatically connect and it uses proximity sensors on the airpods to know when they are in your ear and start playing. So very cool and I am exited to check them out.
#9 this was a small update to apple pay… it is now available for people in japan.
Last but not least #10 is the new specs. the new iphone 7 has a new A10 fusion chip. with there are a few benefits… better performance with the Cpu and better gpu for better gaming and it is a quad core chip with 2 of the cores being “lower power” meaning in theory it is a more efficient chip so better battery over the 6s and 6s plus.
so that is pretty much it with whats new… Apple also raised the starting gigabyte configuration to 32 gigs… finnaly and the mid tier is 128 followed by 256 for the top configuration. and also keeping the same prices as before. so more storage for the same price.
Out of all of these I would say the camera is my favorite upgrade because of the better resoluotjn and better zoom keeping that resolution with the 7 plus.
On the other side of the house… my biggest let down was the screen. I am wanting an oled witch is rumored to be coming on the next iPhone… yes the rumors already start for next years device… so that is what’s new with the new phones. Stay tuned to see my thoughts on the new apple watch series two…