iPhone 6 price jumps 35% in Russia as ruble plummets

Consumers in Russia can once again purchase Apple’s iPhone 6, but they’ll have to pay more for the privilege.

Apple increased the price of the iPhone 6 by 35 percent in Russia, Bloomberg reported on Monday. The 16GB iPhone 6 now costs 53,990 rubles ($978), while the 128GB version costs 69,990 rubles ($1,265). The most expensive model, the 128GB iPhone 6 Plus, is now priced at 77,990 ($1,410).

Apple initially responded to the ruble’s downturn last month by raising the price of the iPhone 6 by 25 percent. But then it paused all online sales on December 16 “due to extreme fluctuations in the value of the ruble,” as it reviewed pricing of its products.

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